Luxury Italian clothing label Brioni has just released this stunning Crocodile Skin Watch Box. It’s made of genuine crocodile skin with suede and leather lining with gold-plated hardware and comes in brown, black or red. The box holds six watches and has a separate slim portfolio to hold extra watch straps. $5,000.

Xetum has come up with a very ingenious idea to tease the brains of watch lovers with their time-piece. The Xetum Tyndall Watch is a modern art watch that is intently made to be too familiar to look at. Like a wall clock hanging in the office? or a clock at a train station? We aren’t really sure. But one thing is for sure that it was made with passion to reach watch-wearer’s interest as the founder of Xetum is a watch lover himself. $ 1,400.

For Peugeot’s SR1 Concept Car they hired Bell & Ross to create a watch to match and help promote the new car. The design is cast from a block of stainless steel with a milled dial and nickel-plated steel hands. If this is just the watch, we can’t wait to see the car. $TBA.

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This new Doxa Grafic Open Heart would make a perfect late Valentines Day gift. The Grafic Open Heart is an elegant complement to the more sport and dive-oriented styles the brand is currently known for. $TBA.

Badollet has made one of the most sophisticated wrist watch ever existed, the Crystalball Chronograph. With a classic design with mulitple materials involve like 18k white gold, onyx , ceramic, and sapphire crystals, this extraordinary watch really is remarkable. Its price range from $245,00 up and if you ask why it is so expensive? Well it has a manual-winding monopusher chronograph with tourbillon which is very complicated mechanism for clock movement. $245,000

This new Hamilton Pulsonic watch is an extremely futuristic looking timepiece that is certain to grab the attention of anyone who is close enough to get a look at it. The Pulsonic combines a Swiss automatic movement with a digital face that stays powered for 82 days. $1,495.

This new Breitling Colt GMT+ is able to handle all of your needs whether you need to go up high or get down low. It is not only a perfectly suitable watch for anything involving a high elevation, but it is also water resistant down to 500 meters as well. $TBA.