Birkedal Hartmann Conjure: Absolutely Ludacris

Last week, rap star Ludacris debuted his new cognac at the Vinexpo in France. He collaborated with Norwegian-owned cognac producer, Birkedal Hartmann, to create Conjure. The team chose more than 40 different brandies to create the blend that is ungraded because it mixes so many different grades. Traditionally, cognac is graded using the acronyms VO (very old) or VS (very special). The company hopes that Ludacris will help boost sales and their target is to sell a million bottles this year. $34.

We hope you enjoyed this Birkedal Hartmann Conjure: Absolutely Ludacris article!